Portrait Displays® Announces CalMAN® Ready for 2018 MASTER Series BRAVIA 4K HDR TVs
New York, NY USA - July 31, 2018 - Portrait Displays, Inc. has developed CalMAN auto calibration capability for Sony’s 2018 MASTER Series A9F and Z9F BRAVIA 4K HDR televisions being unveiled this week at a press event in New York City.

Calibration is the process of fine-tuning a display to ensure that it closely matches an industry standard. Manual calibration can require an hour’s work by a trained professional. The auto calibration provided by Portrait Displays’ CalMAN software accelerates the process for professional calibrators, along with enabling new users the ability to perform professional quality calibrations.

"You simply connect CalMAN on your computer to the Sony BRAVIA and let CalMAN’s AutoCal make your picture perfect," said Martin Fishman, Co-CEO of Portrait Displays.

In addition to being much faster than manual calibration and drastically reducing training costs, auto calibration also delivers much more consistent and reliable results.

"CalMAN’s AutoCal ensures that you see the most accurate and life-like images, without missing any of the detail that the MASTER Series is capable of delivering. Once the calibration is applied in SDR, the calibration is carried over to HDR, making Sony’s CalMAN Ready MASTER Series TVs even easier to calibrate," Fishman said.

MASTER Series is the name given to only the highest-grade televisions equipped with the best of Sony technology.

The MASTER Series was created to provide the image quality approaching that of a professional-grade monitor in a motion picture production studio. Sony’s objective was to create a television capable of images that faithfully convey the content creators’ full intent.

"Providing access to CalMAN’s auto calibration is a major part of Sony’s goal of ensuring the highest level of image quality in the MASTER Series along with making it an easier process to calibrate," said Yasuyuki Tokukura, Chief Picture Quality Officer of Design and Development Division, Sony Visual Products Inc.

The auto calibration feature for Sony will be enabled in CalMAN 2018 R3 and is scheduled to ship at the same time the 2018 line of Sony MASTER Series televisions are released.

Portrait Displays is the world-leading vendor of video calibration software. Portrait Displays’ CalMAN software is the video calibration solution chosen by nearly every professional video calibrator, and by most end users in broadcast, production, and post-production, as well as the most popular solution for home video enthusiasts.

More information about CalMAN’s AutoCal for BRAVIA can be found at

To learn more about about Sony MASTER Series TVs, please visit

About Sony Corporationand Sony Visual Products Inc.

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.  Sony Visual Products Inc. is a wholly owned subsidiary of Sony Corporation that operates its television business. Sony Global Web Site:

About Portrait Displays, Inc.

Portrait Displays, Inc., since 1993, is a leading application software provider (ASP) for PC, smartphone, and tablet displays. The Portrait Displays team now includes SpectraCal, the world’s leading provider of video display calibration software. The combined companies offer value-added, feature-rich solutions to both OEM display manufacturers and end users seeking improved accuracy and manageability of their displays.

Portrait Displays, an Intel Capital Portfolio company, is a private corporation with headquarters in Pleasanton, California, USA, with representatives in Europe, Taiwan, China, Japan, and Korea.

For additional information contact:

Martin Fishman
Portrait Displays, Inc.
+1 925 227 2700 x222

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